Aegis released its first half year results this morning. The headline figure is the 3.7% growth in revenue globally, a £12.7 million rise on last year's H1 results. Coupled with the positive WPP results this week, it would [...]
Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on the actual size of the UK ad network market suggested a figure of about £264 million - with the [...]
Due to increased demand and space constraints at its current location, the Ad Trading Summit 2010 is being moved to a bigger venue in central London. The event will now be held at the Paramount, which is located on [...]
Facebook has become an essential part of media buying in Europe. Attracted by the sheer volume of users on the platform and peerless audience microtargeting, European advertisers continue to shift significant amounts of media budget through the social network [...]
It was announced this morning that Deutsche Post has acquired Nugg.ad for an undisclosed sum - but the figure is likely to be upwards of 40 million euro. Nugg.ad is one of Europe's leading behavioural targeting companies, and has [...]
All tickets have now been sold for the Ad Trading Summit 2010. Attendees will receive a full summit agenda next week. If you missed out this time, please note that there will be another event in February, 2011. [...]
ComScore reported this week that nearly 3.6 billion video ads were viewed in the US over the month of July (again no figures for Europe, ComScore?). That’s a phenomenal figure. Given that vdieo ads are very much a brand focused [...]
The mobile market continues to produce a lot of froth in terms of exaggerated exits. First, there was Admob, then Quattro and now there’s talk of Millennial Media pocketing several hundred million in exchange for its global ad network. [...]
Buying mobile inventory is a messy business. The space is very disjointed and lacks real transparency. Industry observers obsess about why more money isn't going into the mobile display space. The reason is basically down to poor [...]
Ghostery is a tidy little bit of software that everyone in the display space should be using on a daily basis. It helps detect tags, pixels and beacons running on a particular site (maybe some of the WSJ reporters [...]
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