What happened in 2014? Well, a lot.
Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the big investments of 2014.
That event that posed the biggest question of the year: why would anyone invest £25 million in an Israeli ad network?
We discussed it all in our end-of-year TraderTalkTV episode.
In this special round table discussion (filmed in front of a live studio audience) TraderTalkTV is joined by four of the leading figures in the European ad tech space to discuss all this and more.
It's a deep dive of the year that was 2014 - and gives us an interesting snapshot of a chaotic twelve months in ad tech and digital advertising.
The panel includes (from left-to-right):
- Anthony Rhind, Global Chief Digital Officer at Carat
- Nigel Gilbert, Vice President Sales, EMEA at AppNexus
- Dany Hopwood, Head of Platform EMEA at VivaKi
- Martin Kelly, Co-founder & CEO at Infectious Media Ltd
The second part of this end-of-year special can be seen here.