At ATS London 2019 the various guises of in-housing was discussed at length by Adam Ray, CEO and founder, 59A; Ruth Zohrer, global lead, BBVA, Mindshare; Anoo Mehmi, global digital content strategist, GSK; and Ryan Storrar, SVP, head of media activation EMEA, Essence. ExchangeWire CEO Ciaran O’Kane oversaw proceedings.