Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m
Google Delays Third-Party Cookie Deprecation: Industry Reaction
IAB Europe Completes Switchover to TCF v2.0
New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting
Captify Primes for Next Phase of Explosive Growth, With a Majority Investment from PE Firm SFW Capital Partners
Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency
For us, launching a completely new product category is extremely exciting. We are always looking for innovative ways to support our innovations. That is also the case for our media plan. By delivering a holistic understanding of search journeys, revealing intuitive and non-intuitive connections and unlocking lifestyle triggers that suggested an affinity for the product – Captify helped us in bringing the Sleepbuds to the audiences that NEED our product.