Company descriptionZefr is a technology company that delivers precise content targeting solutions for brands advertising on YouTube. Zefr’s video-level solution enables more precise, controlled, and effective video targeting. Zefr’s contextual solution, unlike Identity-led solutions, works on behalf of brands to effectively reach consumers at scale on YouTube, without leveraging any PII. Their GDPR compliant approach can be activated by programmatic video teams.
Tools like Zefr's targeting platform provide the precision and controls we need to mitigate risk of content adjacency, and to curate inventory that delivers on brand safety, quality and scale requirements.