PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth
by on 9th Jun 2025 in News
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon as vice president of sales, EMEA. These appointments mark a significant step in PubMatic’s continued investment in platform innovation, commercial expansion, and deepening its commitment to buyers and publishers across the open internet.
As digital advertising evolves at speed, media buyers and brands are navigating greater complexity and higher expectations around transparency, efficiency, and performance. PubMatic is meeting this moment with a platform engineered for real-time, data-driven, omnichannel monetisation, empowering advertisers to drive better outcomes while helping publishers unlock maximum yield. With innovation at its core, the company is also exploring the application of emerging technologies such as Generative AI to enhance campaign decisioning, creative intelligence, and operational agility. These leadership appointments will further strengthen PubMatic’s ability to serve the shifting needs of the market and accelerate growth across the EMEA region.
Andy Jones, formerly of Samsung Ads and Roku, will lead the expansion of PubMatic’s CTV and broadcast offering, partnering with regional broadcasters to drive scalable monetisation strategies that bridge linear and digital TV. With over 25 years of experience across both buy- and sell-side, Jones will shape go-to-market strategies, align cross-functional teams, and unlock new opportunities for programmatic video.
"TV is just beginning its programmatic journey," said Jones. "PubMatic’s focus on developing the right tech infrastructure for the different players in the ecosystem and commitment to transparency make it the ideal partner for broadcasters navigating the shift to digital-first monetisation."
Matt Salmon joins from Snap Inc. to lead PubMatic’s advertiser sales organisation across EMEA. In this newly created role, Salmon will be responsible for strengthening strategic partnerships with advertisers, agencies, trading desks and DSPs, helping them realise greater value from programmatic investment across key markets and channels. "PubMatic is at the forefront of the programmatic evolution - offering buyers the control and clarity they need to deliver better outcomes," said Salmon. "I’m thrilled to join a company that’s shaping the future of advertising through innovation, transparency, and partnership."
Both Jones and Salmon will report to Emma Newman, chief revenue officer, EMEA, who commented: "Andy and Matt bring outstanding leadership and domain expertise at a time of significant momentum for PubMatic in the EMEA region. Their appointments will accelerate our ability to deliver value across the entire digital advertising ecosystem, from the world’s leading broadcasters to the most sophisticated buyers."
With a cloud-based infrastructure that enables real-time data processing, omnichannel activation, and the emerging application of Generative AI to enhance optimisation and intelligence, PubMatic continues to drive innovation and efficiency across the digital supply chain. These appointments reflect the company’s mission to maximise customer value while championing a more transparent, effective, and future-ready advertising ecosystem.
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