Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in APAC
by on 11th Sep 2025 in News
Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers.
Production cost and complexity have long been barriers for many brands considering connected TV (CTV) advertising. High creative costs often put CTV out of reach for smaller and mid-sized brands. Kargo’s CTV Tiles format changes this dynamic by transforming existing social media assets into high-impact, brand-safe CTV ad experiences at a fraction of the traditional cost of a TV ad.
The Kargo Tiles format transforms vertical social videos into a sleek CTV spot, featuring tiled video clips alongside a brand message. Social media advertisers gain the opportunity to extend their vertical video creative onto the largest screen in the house and can use the same format to reach broader audiences with better targeting in premium open web publisher environments.
"CTV has been a space where the creative barrier often holds brands back," said Arnaud Calonne, Kargo sales director, New Zealand. "With our Tiles format, we’re making premium TV advertising accessible to more advertisers than ever, starting with the PlaceMakers campaign in New Zealand."
"We continuously seek innovative ways to animate our clients' narratives and boost efficiency," stated Suzanne Breslin, GM media at Contagion. "Kargo's Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2% Video Completion Rate. This game-changer allows brands to effectively extend their social content into the CTV arena, reaching engaged audiences across multiple networks without separate PG buys, enhancing efficiency."
The PlaceMakers campaign marks the first execution of Kargo’s Tiles format in APAC, setting the stage for more brands to harness the reach and performance of CTV without the heavy lift of bespoke production.
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