Onetag & Lotame Partner to Scale Global Audience Activation
by on 2nd Oct 2025 in News
Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing.
Through the partnership, the Onetag Smart Curation Platform now provides access to the Lotame Data Exchange (LDX) taxonomy for both immediate Deal ID activation, as well as custom segment requests.
LDX offers marketers safe, high-quality data sources for audience intelligence, scaled enrichment, and cookieless activation. Pre-packaged and custom audiences are built from more than 50,000 attributes and over 100 data sources, including advanced demographics, interest, B2B, purchase intent, and past purchase signals. All segments are validated and proprietary for cookieless activation across all browsers and devices via Lotame Panorama ID™.
The Onetag Smart Curation Platform, vertically layered directly on top of the Onetag Global Exchange, provides curators with direct access to sell-side deal creation and activation. Real-time AI optimises for precise campaign KPIs, while unique curation levers enable enhanced media quality and attention-based selection. An array of data sources further enriches impressions and audience targeting at scale for DSPs.
"We are thrilled to partner with Lotame as another step toward delivering a complete programmatic media curation solution," said Filippo Gramigna, co-CEO at Onetag. "Together, we’re combining the richness of Lotame Data Exchange segments with Onetag’s real-time, placement-level optimisation to deliver data targeting at massive scale and precision for buyers."
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