59A has been operating in the USA for 3 years but Jon and Danny will now provide in market support to deliver its custom algorithm service for more USA clients.

Commenting on his appointment, Nash said: "I’m honoured to step into the role of US CEO at 59A. It’s a company I know well and have admired its growth since its launch, having worked closely with founder and CEO Adam Ray for over a decade in other positions and companies."

Nash will be joined by former Teads colleague Danny Moggs, who has been appointed as SVP of sales to establish 59A as a leading force in data-driven solutions and custom algorithmic products, whilst accelerating its expansion in the US.  Moggs brings more than 15 years’ experience across global ad tech, including senior roles at Yahoo and Teads. During his tenure at Teads, he launched the Entertainment category in the US before going on to lead the vertical globally, and most recently served on the company’s US sales leadership team. The pair will spearhead 59A’s US launch from its Venice Beach hub in Los Angeles. 

Nash also added: "59A’s platform sits at the forefront of the marketing landscape, with a unique data strategy capability transforming how planning, performance, and outcomes are delivered across digital channels. The opportunity to bring this level of intelligence and transparency to the US market is incredibly exciting, and I’m looking forward to working with partners to drive meaningful impact in their marketing strategies."

Adam Ray, founder and CEO of 59A, says: "We believe we’ve got unique world-class tech and there’s no better place to prove that than in the world’s biggest and most sophisticated ad market. Jon and Danny are the perfect ambassadors for 59A to expand our presence in that market."

Wayne Blodwell, global SVP programmatic at Stagwell, commented: "59A has built a solid foundation in Europe. I’m impressed with their capabilities and vision, excited to see what lies ahead for them."

Robert Van Zutphen, SVP global data and technology solutions at Dentsu, says: "The partnership in Europe has already seen us deliver incredible results for our clients across a number of markets, showcasing how we're working with new technologies to drive growth in the Algorithmic Era. I’m excited to see their continued growth in North America."

59A’s technology shifts power back to the brand owners from the platforms by creating customised algorithms for each campaign. Based on the broadest possible data at the thinking stage, the custom algorithms are applied to all major buying platforms and then assessed through a bespoke learning process. No one has a more comprehensive process or technology to deliver favourable outcomes at lower input costs.

59A

59A is a technology business built to deliver unparalleled opportunity within the ever-increasing complexity of media planning and buying. They do this through the creation and deployment of custom algorithms across any media channel accessible throu...

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