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Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner
Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it. VideoElephant, the FAST managed service provider behind the [...]
The HOOOP Collective & The GoodNet Partner to Launch India’s First ESG Media Index & Marketplace
In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]
Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. They look at Mark Read's decision [...]
The Stack: Ad Agency Wars
This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works. In today’s MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal [...]
Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences
Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]
Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface
Adform, the most powerful and safe media buying platform built for game changers, today (12th June, 2025) announces the launch of its new digital-out-of-home (DOOH) planner within Adform FLOW. The tool will initially roll out across 15 markets and unify DOOH [...]
Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web
Taboola today (12th June, 2025) announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with diverse, specialised stories from trusted sources about topics they care about, [...]
DoubleVerify Launches DV Authentic AdVantage
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to [...]
Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness
Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action. This report explores how [...]
The State of Privacy in Ad Tech
As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]
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