Latest Stories

• Digest: HP Launching Ad Network; OpenAI to Introduce In-App Purchases in Revenue Push; Meta Settles $8bn Privacy Lawsuit 

  4 hours ago News

  

  In today’s Digest, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as  Meta directors settling an $8bn privacy lawsuit. HP launching ad network  HP is expanding beyond hardware with [...]

• Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

  3 days ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at [...]

• The Stack: AI Rewrites the Rules

  3 days ago News

  

  This week, AI reshaped content distribution and platform policy, as the industry faced rising tensions between innovation and safety. In today’s Madtech Daily, we discuss AliExpress, TikTok, WeChat facing privacy complaints, Publicis’ quarter 2 growth boosted by creative & media, [...]

• Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation

  4 days ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...]

• Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

  4 days ago News

  

  UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

• Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines

  4 days ago News

  

  In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring. 

• Captify & Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory

  4 days ago News

  

  Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

• MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US

  5 days ago News

  

  MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]

• Clinch Announces "Unlimited Ad Serving" -  A New SaaS Model That Prioritises Outcomes Over Impressions

  5 days ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [...]

• Gen X to be Biggest Xmas 2025 Spenders Finds New Research from Azerion

  5 days ago News

  

  Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent [...]