Latest Stories

• TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

  5 days ago News

  

  TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

• Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

  5 days ago News

  

  In today’s Digest, we discuss how Ocado and publishers have teamed up on clean room data targeting, Reddit and the EU are stepping up age checks in an online safety push, and how TikTok’s Indonesia shakeup could signal challenges ahead [...]

• Mind the Funnel: When Advertisers Are the Conversion

  5 days ago News

  

  In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.

• Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

  5 days ago News

  

  In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

• Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025

  6 days ago News

  

  A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

• VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations 

  6 days ago News

  

  VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

• Kargo Wins Big at ELETS India Brand Summit and Awards 2025

  6 days ago News

  

  Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]

• Digest: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise

  6 days ago News

  

  In today’s Digest, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

• Social: So what if it’s just media?

  6 days ago News

  

  In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’

• IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

  6 days ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]