Latest Stories

• Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

  3 months ago News

  

  Taboola has announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels.  Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of [...]

• Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

  3 months ago News

  

  In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures. Meta Launches new AI App Meta has unveiled a stand-alone AI assistant app, offering users direct access to Meta AI outside [...]

• Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

  3 months ago News

  

  Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, [...]

• First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

  3 months ago News

  

  Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

• Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

  3 months ago News

  

  In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]

• LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

  3 months ago News

  

  LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...]

• Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

  3 months ago News

  

  Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...]

• The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?  

  3 months ago News

  

  Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...]

• Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

  3 months ago News

  

  In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 earnings despite ongoing antitrust trials, Banijay’s early takeover talks with ITV, and TikTok’s plans to launch e-commerce [...]

• New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

  3 months ago News

  

  Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]