Latest Stories

• ExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential Takeover 

  9 months ago Podcast

  

  On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech ecosystem.  They examine Google’s final arguments in its ad stack case [...]

• The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s  

  9 months ago News

  

  This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily  This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]

• Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video 

  9 months ago News

  

  In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

• TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest 

  9 months ago News

  

  News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest TikTok to Block Certain Beauty Filters for Under 18s  As more attention is increasingly [...]

• Black Friday 2024: Navigating the Challenges and Opportunities

  9 months ago News

  

  How can marketers best harness the tools at their disposal to advertise successfully for Black Friday?  In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

• Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic 

  9 months ago News

  

  News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic  Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this week to lay out [...]

• New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

  9 months ago Podcast

  

  On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation.  Fernando explains how stereotypical representations of men in [...]

• Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates 

  9 months ago News

  

  News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  Google to Face £7bn Consumer Lawsuit in UK With a huge deal of antitrust pressure already mounting for [...]

• CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s 

  9 months ago News

  

  News in brief: CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s  CMA Publishes Provisional Findings Against Apple Following an inquiry into the mobile browser market, the UK’s Competition and Markets Authority [...]

• Hotspex Media’s Josh Rosen on Google vs the DOJ, Australia’s Social Media Ban for Under 16s and Amazon’s New Haul App 

  9 months ago Podcast

  

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech. They examine what the future could look like for Google [...]