Latest Stories

• Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation

  1 week ago News

  

  Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...]

• Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU

  1 week ago News

  

  In today’s Digest, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

• The Slop Web: Welcome to the AI-Generated Ghost Town

  1 week ago News

  

  Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

• JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer

  1 week ago News

  

  JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer.  In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...]

• Seedtag Appoints Brian Gleason as New Chief Executive Officer

  1 week ago News

  

  Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...]

• Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side tracking à l’international

  1 week ago News

  

  Axeptio, leader des solutions de gestion du consentement en Europe et sur les continents américains, et Stape, acteur incontournable du server-side sur la scène internationale, annoncent un partenariat pour démocratiser le tagging côté serveur à l’échelle mondiale.  Dans un contexte où [...]

• Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

  1 week ago News

  

  In today’s Digest, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools. Adalytics Reports YouTube Billing Advertisers for Ads [...]

• Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide

  1 week ago News

  

  Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible [...]

• Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power

  1 week ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

• Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions; AI Factchecking on X Sparks Conspiracy Concerns

  1 week ago News

  

  In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...]