Latest Stories

• Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

  1 week ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...]

• LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

  1 week ago News

  

  LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a [...]

• OKAST s’appuie sur Axeptio pour déployer sa stratégie de gestion du consentement en Europe

  1 week ago News

  

  Dans le cadre de son développement européen, OKAST, acteur international de référence dans le domaine des plateformes de streaming en direct, de vidéo à la demande et des chaînes FAST en marque blanche, annonce son partenariat stratégique avec Axeptio, la [...]

• Digest: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement

  1 week ago News

  

  In today’s Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets a compliance deadline. Business Insider cuts 21% of [...]

• OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

  1 week ago News

  

  As part of its continued growth across Europe, OKAST, a leading international provider of white-label platforms for live streaming, video-on-demand, and FAST channels, has announced a strategic partnership with Axeptio, the European consent management solution. Through this alliance, OKAST will [...]

• Adsquare Unveils OnePlatform

  1 week ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga

  2 weeks ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]

• Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

  2 weeks ago News

  

  Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to chief revenue officer. In his new role, Danzis will oversee Seedtag’s worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and [...]

• FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention

  2 weeks ago News

  

  FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement.  With over 50 million installs and a deeply loyal [...]

• Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT

  2 weeks ago Podcast

  

  In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the [...]