Latest Stories

• Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

  5 months ago News

  

  Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]

• DoubleVerify Launches Industry-Leading GenAI Protection

  5 months ago News

  

  DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]

• Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger 

  5 months ago News

  

  News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger  Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]

• adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting

  5 months ago News

  

  adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [...]

• Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards

  5 months ago News

  

  Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [...]

• Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

  5 months ago News

  

  News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

• Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend 

  5 months ago Podcast

  

  On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. They discuss how brands have [...]

• The Stack: Ad Tech's Latest Anti-Competition Antics; Brands Seek to Change Agency Remuneration 

  5 months ago News

  

  This week on The Stack: Ad Tech's Latest Anti-Competition Antics; Brands Seek to Change Agency Remuneration; Today’s MadTech Daily  Anti-competition has been top of the news agenda again. In a significant move against Google, Canada will be joining the US DOJ [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  5 months ago News

  

  Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]

• AdPlayer.Pro publica los resultados del tercer trimestre de 2024 con actualizaciones esenciales de productos

  5 months ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]