Latest Stories

• ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

  4 months ago Podcast

  

  On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media [...]

• The Stack: Streaming TV On a Roll?

  4 months ago News

  

  This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

• What Will Define the Future of Publishing?

  4 months ago News

  

  How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [...]

• DoubleVerify to Acquire Rockerbox

  4 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution.  Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]

• Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

  4 months ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

• “Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

  4 months ago News

  

  We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]

• AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025

  4 months ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...]

• Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

  4 months ago News

  

  In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]

• Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

  4 months ago News

  

  Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...]

• AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

  4 months ago News

  

  AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025. According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of [...]