Latest Stories

• RAAS LAB Launches First-of-its-Kind Relevant Marketplace

  4 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP).  As the first solution of its kind in the industry, the RMP enables [...]

• Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties

  4 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]

• OpenX Promotes Jeanne Leasure to Chief People Officer

  4 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees [...]

• Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

  4 months ago News

  

  Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance.  Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]

• Havas Media Network & Ogury Automate Audience Activation at Scale

  4 months ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that [...]

• Digest: UK Cracks Down on Online Content; Reddit Allows Users to Block Specific Advertisers 

  4 months ago News

  

  Today, we look at the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret.   UK Cracks Down on [...]

• “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads

  4 months ago News

  

  An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the most emotionally engaging Guinness ads.  “Compton Cowboys” leads a list compiled by creative effectiveness platform [...]

• Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3

  4 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

• Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën 

  4 months ago News

  

  Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca, el engagement y el tráfico a la web. Citroën inició una nueva ‘revolución francesa’ a finales de año porque, hasta entonces, los vehículos [...]

• mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

  4 months ago News

  

  mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]