Latest Stories

• The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards 

  5 months ago News

  

  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

• John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

  5 months ago News

  

  John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [...]

• DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein

  5 months ago News

  

  News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DOJ to Force Chrome Spin-off? The US Department [...]

• Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

  5 months ago News

  

  News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

• 'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect

  6 months ago News

  

  The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]

• The Stack: Ad Tech M&A is Back

  6 months ago News

  

  This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

• Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMA

  6 months ago Podcast

  

  Tune is as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA On this week's show, John, Rachel and James discuss: The CMA Wants Updated Privacy [...]

• ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta

  6 months ago News

  

  We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

• Reinventing the Crab: Is CTV just TV Again?

  6 months ago News

  

  And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a phenomenon in nature called carcinisation. Essentially, [...]

• Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

  6 months ago News

  

  Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]