Latest Stories

• The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles 

  6 months ago News

  

  This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily  Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

• UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

  6 months ago News

  

  News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

• Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety 

  6 months ago News

  

  In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how we can truly build a privacy-first world. Before I [...]

• TeqBlaze Launches an SPO Toolkit - New Solution for  Supply Chain Optimisation 

  6 months ago News

  

  TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

• Content Ignite is Now a Google Certified Publishing Partner

  6 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

• Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

  6 months ago News

  

  Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature.  This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

• Ford estrena su nueva campaña digital dirigida a 'Thrivers' para el lanzamiento de su Explorer 100% eléctrico

  6 months ago News

  

  Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]

• Ford Launches New Digital Campaign Targeting 'Thrivers' for its All-Electric Explorer Debut

  6 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]

• VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

  6 months ago News

  

  Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]

• Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

  6 months ago News

  

  News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows Google Unveils Curation Capability Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]