Latest Stories

• The Future of Media Buying is Here – and It’s Not Walled in by Big Tech  

  2 weeks ago News

  

  Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here.  From [...]

• Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

  2 weeks ago News

  

  Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]

• Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region

  2 weeks ago News

  

  Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...]

• Experian Maps UK’s Changing Living Patterns  

  2 weeks ago News

  

  New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by rising living costs, flexible working, and the desire for more space.  Analysis from Experian has identified the key and emerging trends [...]

• Blame Insurance: Why Big Names Keep Winning in Ad Tech

  2 weeks ago News

  

  In her latest musings for ExchangeWire, Shirley Marschall dives into the pitfalls of playing it safe and choosing the incumbent behemoths, over smaller yet better alternatives. There’s a pattern in ad tech. No, not a technical one. Nope, this is not [...]

• Digest: Microsoft Faces Class Action Over Ad Data; Netflix–NASA Deal Boosts Live Streaming Lineup; Apple Considers Anthropic or OpenAI to Power Siri

  2 weeks ago News

  

  In today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering. Microsoft Faces Irish Class [...]

• DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

  2 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...]

• Digest: Google’s Emissions Surge 51%; Canada Drops Tech Tax Amid Trump Trade Talks

  2 weeks ago News

  

  In today’s Digest, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos. Google’s Emissions Surge 51% as AI Power Use Grows Google’s carbon footprint has surged [...]

• Social Media Isn’t Social. It’s Just Media.

  2 weeks ago News

  

  In part one of this three part perspective, Dan Gee, managing director and co-founder of Media Futures Market, makes the case of why social media is not really social anymore. He explores how to make the most of social media, [...]

• RedCircle’s Mike Kadin on the Programmatic Audio Landscape

  2 weeks ago Podcast

  

  In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: How programmatic ad tech is evolving within audio according to listener habits How brands can ensure [...]