Latest Stories

• Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

  2 weeks ago News

  

  In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]

• Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

  2 weeks ago News

  

  In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop [...]

• dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces 

  3 weeks ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country [...]

• The Stack: AI and Ad Tech Under Scrutiny

  3 weeks ago News

  

  This week, regulatory bodies across the globe signaled a sharp turn toward stricter oversight. In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and [...]

• GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

  3 weeks ago News

  

  GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]

• Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics

  3 weeks ago News

  

  Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]

• DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices

  3 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [...]

• Pubstack Accelerates Global Expansion and Deepens UK Commitment with Appointment of Ronan Murphy as Country Manager

  3 weeks ago News

  

  Pubstack, the leading monetisation management platform for digital publishers, announces the strategic appointment of Ronan Murphy as Country Manager for the United Kingdom. This appointment marks a significant step forward in Pubstack’s ongoing global expansion strategy while demonstrating the company's [...]

• Digest: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids; Mobile Tops TV in UK Screen Habits

  3 weeks ago News

  

  In today’s Digest, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan’s FTC penalising Dentsu and others over Olympic bids, as well as  IPA’s TouchPoints data revealing mobile topping TV in UK consumers’ screen [...]

• South West and Scotland top UK holiday destinations this summer

  3 weeks ago News

  

  Staycations are set to prove hugely popular with British holidaymakers this summer, according to new readership data from Taboola. Recent and forecast heatwaves coupled with the cost-of-living crisis are driving UK holidaymakers to choose British destinations like Devon, Cornwall, and [...]