Latest Stories

• Digest: Judge Zooms In on Gen AI in Google’s Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon; AI Copyright Clash Intensifies 

  1 week ago News

  

  In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash intensifies. Judge Zooms In on Generative AI in Google’s [...]

• Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

  1 week ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (2nd June, 2025) announces the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• AdTech Connect: Recapping the Launch and Looking Ahead 

  1 week ago News

  

  We look back at the launch of the AdTech Connect initiative and everything it has achieved so far. What’s next?   AdTech Connect launched in early August last year, with the goal of fostering growth and innovation by creating opportunities for the [...]

• Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

  1 week ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...]

• LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

  1 week ago News

  

  LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a [...]

• OKAST s’appuie sur Axeptio pour déployer sa stratégie de gestion du consentement en Europe

  1 week ago News

  

  Dans le cadre de son développement européen, OKAST, acteur international de référence dans le domaine des plateformes de streaming en direct, de vidéo à la demande et des chaînes FAST en marque blanche, annonce son partenariat stratégique avec Axeptio, la [...]

• Digest: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement

  1 week ago News

  

  In today’s Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets a compliance deadline. Business Insider cuts 21% of [...]

• OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

  1 week ago News

  

  As part of its continued growth across Europe, OKAST, a leading international provider of white-label platforms for live streaming, video-on-demand, and FAST channels, has announced a strategic partnership with Axeptio, the European consent management solution. Through this alliance, OKAST will [...]

• Adsquare Unveils OnePlatform

  1 week ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga

  2 weeks ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]