Latest Stories
European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]
OpenX Elevates Tyler Romasco to SVP, Global Publisher Development
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...]
helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens
Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.The partnership will enable both domestic and [...]
Follow ExchangeWire