Latest Stories

• Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey

  9 years ago News

  

  Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football. Adam Baker, MD, Sociomantic UK, (pictured below), uses the analogy with football to take an [...]

• DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook

  9 years ago News

  

  This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin American expansion by opening a new office in Mexico; IAB Brazil launches a best practice [...]

• Digital Attribution Isn't Enough: Q&A with Paul Dyson, Founder, Data2Decisions

  9 years ago News

  

  Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy [...]

• Location is the Next Evolution of Performance Marketing in a Mobile-First World

  9 years ago News

  

  Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing medium, reserved only for finance advertisers working towards the strictest of CPA targets or, conversely, [...]

• Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail's past [...]

• Programmatic Advertising Has Ruined the 'Personal Touch'

  9 years ago News

  

  Programmatic is the tool of choice for busy advertisers, helping us deal with moment-to-moment interactions. There’s a place and purpose for all tools; but it shouldn’t replace the human touch all together. In this piece, Rich Kahn, CEO, eZanga.com (pictured [...]

• China Leads Mobile Ad Growth; SPH Invests in Australia's Brand New Media

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China leads mobile ad growth; SPH invests in Australia's Brand New Media; Eyeota data powers Rocket Fuel; [...]

• Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: the majority of ANA marketers have made programmatic buys; Eastern [...]

• Are You in Danger of Building a 'Frankenstack'?

  9 years ago News

  

  Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them [...]

• APAC Must Start Talking About Ad Blockers

  9 years ago News

  

  Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up. In regions such as the US and Europe, conversations about ad [...]