ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are about to unleash our new event item, 5 sur 5 - or "Cinq sur Cinq".
5 sur 5 is the opportunity to showcase how RTB and data-driven advertising is making a substantial business impact. It might be how you are driving outstanding business performance for an advertiser, or it might be an innovative publisher solution that makes a genuine difference to their bottom line.
As the name suggests, there will be five case studies – with each having an alloted five minute time frame to outline their success in executing their data-driven strategies.
There are two criteria that we looked for: one, it genuinely is a data-driven solution; and two, it really impacts business performance. We are past the hype stage. We need to see case studies — just numbers and evidence.
We have already chosen five top case stuides to present at this year's event. For those of you still without a ticket (only a handful left at this late stage), you can purchase from the ATS Paris site.