ATS Paris 2012

This event will predominantly be in French, with an English translation service. 

9.20am: Welcome and Introduction

Data - Powering The Evolution of Media Buying

9.30am: Keynote speech 

Alain Levy, CEO, Weborama

9.50am: Panel session
The Rise of Real-Time Trading

Moderator:

Fabien Magalon, Managing Director, La Place Media

Panellists:

– Sylvain Deffay – Country Manager, Infectious Media
– Sebastien Robin – COO AFFIPERF, HAVAS Global Trading Desk
– Eric Boquet – Co-Founder, ONESIXTY2
– Jean-Baptiste Rouet – Managing Director, Head of Vivaki Nerve Center

10.30am: Keynote speech 

Erich Wasserman, Co-Founder and GM EMEA, MediaMath

11.00am: Coffee Break

The Real-Time Premium Opportunity

11.20am: Panel session
Programmatic Premium:Will French Brands Embrace Real-Time Advertising?

Moderated by ExchangeWire

Panellists:

– Tim Geenen – VP Business Solutions, Improve Digital
– Nerissa McDonald – Director of Trading, EMEA, MediaMind
– Andrew Moore – Managing Director, SpotXchange
– Jean-Claude Muratore – Sales Director for France, Italy and Iberia,Turn
– Laurent Duverney-Guichard – VP Product Marketing, Gamned

12.00pm: Keynote speech 

Anne de Kerckhove, Managing Director, France and Southern Europe, Videology

12.20pm: Lunch

2.10pm: Panel session 
Building a Sustainable French Publisher Model in the Data-Driven era

Moderator: Erwan Le Page – Independent consultant

Panellists:

– Fabien Magalon – Managing Director, La Place Media
– Cyril Zimmerman – CEO, Hi-Media
– Grégory Gazagne – Managing Director France, Southern Europe & Latam, Criteo
– Thierry Prignaud – Head of Orange Ad Market, Orange France
– Pierre-Anthony Dugor – Director of Advertising, Caradisiac

2.50pm: Keynote speech

Julien Gardes, Country Manager, France, Rubicon Project

3.10pm: Coffee break

Technology & Platforms - An Enabler for the Ad Eco-System

3.30pm: ‘5 sur 5’  

Moderator: Mike Nolet, CTO & Co-Founder, AppNexus

5 short technology and data-driven case studies
– Stéphane Gorre – Founder and Managing Partner, AGENCE79 & UN1T
– Frederic Grelier – Marketing Leader France, Acxiom
– Nicolas Kruchten – Head of Product Engineering, Datacratic
– Alain Sanjaume – Senior European Consultant, eXelate Media
– Yann Le Roux – Co-Founder & CEO, Matiro

4.00pm: Keynote speech

Vincent Karachira, Founder & CEO, Next Performance

4.20pm: Panel session
How Technology Platforms Will Define The Way Media Is Traded

Moderated by ExchangeWire

Panellists:

– Gregoire Peiron – Head of Media Buying Solutions – France, Google
– Shane Shevlin – Business Development Director, EMEA, IPONWEB
– Brian Fitzpatrick – Brian Fitzpatrick, Managing Director, Europe, AdapTV
– Mike Nolet – CTO & Co-Founder, AppNexus

5.00pm Close

Networking Party

Brought to you by:

5.00pm: Networking Party including drinks and canapes sponsored by Peer39

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