TheViewPoint is presenting its second webinar in the TVP Talks series, where Ad Tech enthusiasts can join the discussion on innovative ideas and best practices in the CTV space. Ad gurus and leading publisher experts will share their views about the current challenges, measures to achieve greater profitability, and hands-on solutions in the CTV and OTT industry, successful cases of both supply and demand path optimisations in the digital TV landscape. 

The second webinar, Bridging CTV Supply with Demand: Unleashing CTV Path Optimisation, will take place on July 22. It will address the opportunities of SPO and DPO, cover steps aimed at gaining more control over demand, and highlight the substantial benefits that publishers and advertisers stand to gain. Dean Chandler, head of business development at TheViewPoint is moderating the second talk of the TVP webinar series with the following industry experts: 

• Cadi Jones, commercial director at Beeswax
• Daniel Elad, chief strategy officer at TheViewPoint
• Ian Donnelly, ad operations manager at Cinedigm

TVP Talks will allow key CTV/ OTT industry players to have a look at SPO and DPO opportunities from multiple angles, including bid curation, undistorted pricing mechanisms, and data privacy.

The webinar is free and open for all industry players who want to find out more about CTV path optimisation. 

Date: July 22

Time: 12 PM ET

Duration: 40 minutes

Register here: https://theviewpoint.com/insights/events/bridging-ctv-supply-with-demand-unleashing-ctv-path-optimization/ 

TheViewPoint

TheViewPoint’s platform brings technologically agile monetization solutions for CTV/OTT publishers on par with smart optimization capabilities: a machine learning-powered bidding algorithm, ad pod management, transaction routing, flight, and target...

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