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MKMG Teams With VlogBox to Explore New OTT/CTV Placements

mkmg vlogbox

MKMG, a Ukraine-based global distributor and producer of video content, have begun collaborating with VlogBox, a global video distribution, monetisation, and advertising platform, to explore new placements in the rapidly-developing OTT space. 

The company owns a set of CTV apps developed by VlogBox, including dedicated art (World of art), cooking (Cooking Day, Día de Cocina), lifestyle (Cool Look), traveling (The World in Pictures, El mundo en postales), knowledge (Info Day, Infotoy em Portugues), and family leisure time (Family Day) channels. For MKMG, this cooperation is a big step forward towards becoming one of the first Ukrainian companies to be represented in the CTV space, promising to boost brand awareness and attract new audiences, particularly US/UK viewers.  

“In our 13 years experience in the field of content production and distribution, we’ve learned to predict the needs of viewers and buyers,” says Olena Shkrobot, director of MKMG. “Trends are changing, and we need to keep up. Therefore we are always looking for new promising partnerships to implement our ideas and launch more captivating projects. Now it’s time to open up new horizons and leverage CTV technologies to multiply our audiences and take MKMG to a new level of development.”

Key to MKMG and VlogBox’s successful collaboration is both company’s high standards of content distribution and user experience. As a result, VlogBox will be able to give another boost to its content verticals and offer a number of new channels to its demand partners, enhancing advertising and monetisation on both parts. 

“Our work with MKMG is another great achievement for us, and we are happy to play a part in creating such diverse and trending channels and enrich our mediahouse,” notes Anna McMichael, Partnership Director at VlogBox. “We are ready to share our best tech and marketing practices in the CTV space so that MKMG finds new audiences and discovers new revenue streams. I believe that our collaboration will be a long-lasting affair, bringing numerous advantages to both of us, and that CTV users will appreciate our joint endeavour.”