Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation
by on 27th May 2025 in News
Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, 2025) announced a new partnership with Evorra, the SaaS audience platform engineered for transparent, privacy-first data collaboration and control at scale.
This collaboration empowers advertisers and agencies to seamlessly activate high-quality, privacy-compliant audiences within their curated media buying strategies—delivering greater efficiency,transparency, and performance.
With this integration, Bedrock Platform customers can now access key segments within Evorra’s rapidly expanding federated data provider network of over 600 million privacy-compliant, addressable audience profiles directly within curated deals or as targetable segments in their campaigns. By combining Bedrock’s curation-first infrastructure with Evorra’s next-generation audience data platform, media buyers can build bespoke, scalable audiences and activate them with zero signal loss, without compromising on privacy, transparency or cost-efficiency.
How It Works
Advertisers using Bedrock Platform can now:
- Effortlessly select and activate Evorra’s privacy-compliant, first-party audiences within curated packages to target directly in campaigns.
- Build bespoke audience segments using Evorra’s intuitive interface, powered by privacy-centric data collaboration technology.
- Ensure every campaign meets the highest standards of data privacy and regulatory compliance, while maintaining scale and simplicity.
Benefits of the partnership:
- Real people, real signals: Combine Bedrock’s signal-led media curation with Evorra’s rich, privacy-compliant audience data to reach addressable audiences based on real audience signals.
- Privacy-first activation: Activate audiences at scale with full transparency and control, fully aligned with evolving privacy regulations.
- Maximised campaign impact: Cross high-quality media inventory curation with real audience signals to reduce wasted impressions, boost engagement, and drive stronger ROI.
“This partnership marks a major step forward in our mission to make curated media trading more effective, transparent, and performance-driven,” said Shane Shevlin, CEO at Bedrock Platform. “By integrating Evorra’s advanced audience infrastructure services, we’re enabling our customers to move beyond legacy targeting and build programmatic campaigns rooted in real, responsible data—unlocking better results for brands and agencies.”
Aaron Ritoper, CEO and co-founder of Evorra, added: “We built Evorra to give marketers simple, privacy-compliant access to high-quality audience data with precise control and scale. Partnering with Bedrock brings our next-generation data collaboration platform straight into the hands of forward-thinking media buyers, helping them create more relevant and efficient campaigns supported by transparent audience curation.”
Bedrock Platform
CurationMediaPartnershipPrivacy
Follow ExchangeWire