VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever.   

The expansion extends the power of in-home streaming and potentially retail media campaigns to a wide network of historically OOH screens, therefore significantly increasing campaign reach. This way, VideoElephant brings video and ads to audiences beyond the home environment, in bars, restaurants, and other public venues, adding scale - and value -  with opportunities for localised targeting. By combining OOH with CTV and retail media, brands can reinforce their message through multiple touchpoints, reaching audiences who may not have seen the ad via traditional CTV, leading to incremental upside.

VideoElephant now services a total of 200,000+ screens across the US and Canada through its unique "network of networks" model, where thousands of videos – all premium, rights cleared, and relevant to each venue -- are distributed.  

Says Gabriel Castonguay, director of media at one of VideoElephant’s partner networks, Axes.ai, the impact of VideoElephant’s video content on OOH screens is "breakthrough and disruptive; content captures attention and cuts through ad fatigue with a steady stream of diverse videos."

According to VideoElephant chief commercial officer Brian Cullinane, "CTV is delivering for brands in-home and out-of-home, and potentially extending the power of retail media networks beyond retail-owned channels to other out-of-home venues, allowing those brands to connect with larger and more diverse audiences."

Adding CTV OOH to the media mix also enables more granular geotargeting, letting advertisers tailor campaigns to specific states, cities, or even venues, in contrast to the broader reach of national TV or streaming campaigns.  Plus, additional data allows advertisers to quantify the incremental reach and optimise campaigns for total unduplicated reach.