Adnami and Digital Matter Partner to bring High Impact Advertising to the Baltics
by on 26th Jun 2025 in News
Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading websites in the Baltic region, while taking advantage of Adnami’s high impact, attention-grabbing formats.
Digital Matter, a leading advertising network in the Baltics, offers access to top publishers across Lithuania, Latvia, and Estonia, including renowned titles such as Delfi, one of the most visited news sites in the region. Their inventory reaches over 90% of internet users across the Baltic states, offering advertisers unmatched scale and engagement opportunities. By integrating Adnami’s high impact ad formats - such as Desktop and Mobile Topscroll, Mobile Midscroll and other innovative formats that cover a large amount of consumers’ screens - advertisers can now create immersive experiences that demand attention and deliver measurable business outcomes.
Adnami’s comprehensive suite of high impact display formats is built to maximise attention with responsive creative, interactive elements, HTML5 support, and video streaming. Combined with Adnami’s proprietary attention measurement tool, Sonar, advertisers gain actionable insights into campaign performance and engagement, enabling ongoing optimisation through tools such as the Attention Report.
The two companies have already delivered multiple successful campaigns for top brands through their existing collaboration in several markets. The expanded partnership will enable even more advertisers to take advantage of high impact advertising in the Baltics, while supporting Digital Matter’s continued growth both locally and internationally.
Mie Borg, International Partnership Director at Adnami, commented: “We’re excited to announce our expanded partnership with Digital Matter. This collaboration not only strengthens our presence across the Baltic region but also opens up new opportunities for our international clients to leverage Digital Matter’s cutting-edge network and run attention-grabbing formats that truly stand out.”
Edvin Pavlovskij, Head of Programmatic at Digital Matter, added: "We’re proud to join forces with Adnami to bring high impact advertising to a broader network across the Baltics. At Digital Matter, we are committed to unlocking the full potential of digital inventory, and this partnership gives our publishers and advertisers access to premium formats that drive performance and engagement. Adnami’s technology fits perfectly into our offering as we continue to deliver cutting-edge solutions and empower our clients to grow in an increasingly competitive digital environment."
Digital Matter specialises in monetising digital ad spaces and serves as a trusted digital partner to hundreds of clients across the Baltic region. Its expertise spans programmatic advertising, header bidding, SEO, web development, ad analytics, viewability solutions, traffic optimisation, and more - all designed to maximise performance and growth for both publishers and advertisers.
Adnami continues to lead the way in attention-driven advertising, connecting thousands of advertisers and agencies around the globe. Its technology ensures simple, scalable, and effective programmatic activation, whether direct or automated, while eliminating fragmentation across the open internet. With its proprietary attention measurement tool, Sonar, and the Attention Report, Adnami enables brands to track, analyse and optimise the attention their campaigns generate - driving better business outcomes with ease.
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