GoWit x Goldbach: Powering the Future of Retail Media in Switzerland
by on 26th Jun 2025 in News
GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland.
This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise and trusted market reach. In Switzerland, the two companies are building the largest retail media ecosystem, setting a new benchmark for commerce and retail media in Europe.
Building a Future-Proof Retail Media Ecosystem for All Retailers and Brands
GoWit and Goldbach partnership unlocks a powerful set of benefits for all types of retailers, marketplaces and publishers on one end, and brands and agencies on the other, by merging GoWit’s globally trusted ad technology with Goldbach’s strong regional presence.
For retailers and media owners, this partnership opens access to an omnichannel, self-serve ad platform, allowing them to integrate retail media solutions faster than ever. With instant onboarding and campaign launch features, retailers can start monetising their digital inventory immediately. This partnership empowers retailers with Goldbach’s local advertising power and GoWit’s full-service operations, including campaign management and technical support. Retailers also gain direct access to strong demand from top brands and agencies, removing the need for intermediaries and unlocking new revenue streams. By leveraging first-party data activation and scalable infrastructure, they can take full control of their media assets and build sustainable retail media strategies with speed and precision.
On the advertiser side, brands and media buyers can now access premium retail media inventory across Switzerland within trusted, high-traffic retail environments. Whether online or in-store, brands can target high-intent audiences with precision by activating first-party data and leveraging omnichannel ad formats. The ad platform’s transparency and self-serve capability make it easy to launch, optimise, and scale campaigns in real time, giving full control, improving performance, ROI, and visibility throughout the shopper journey.
Together, GoWit and Goldbach are providing a more connected, measurable, and future-proof Retail Media ecosystem, built to meet the evolving needs of both supply and demand.
A Unified Ad Platform for Scalable Growth Across Online and Offline Channels
At the core of this partnership commerce and retail media advertising platform provides retailers and advertisers with a seamless solution to create, manage, and optimise ad campaigns across every consumer touchpoint.
The platform enables advertisers to launch campaigns with a diverse mix of ad formats, covering on-site, off-site, and in-store channels. On-site ads allow brands to connect with consumers when intent is highest, directly within the retailer’s digital property. Beyond the retailer’s owned channels, off-site ads help brands extend their ad campaign reach into external environments through programmatic display, video, and social platforms like Meta. Meanwhile, with in-store ads such as digital signage, in-store audio, and interactive displays, brands can deliver targeted ads and achieve measurable customer engagement in physical retail spaces.
Emrah Adsan, CEO of GoWit, shared his excitement about the partnership: “As retailers seek smarter, more measurable ways to drive growth, our partnership with Goldbach unlocks a complete commerce and retail media solution designed for this new era. By combining our scalable, omnichannel tech with Goldbach’s regional strength and trusted relationships, we’re enabling retailers and brands to activate first-party data, deliver high-performing campaigns, and capture new revenue opportunities, all from one unified platform.”
Stefan Wagner, Managing Director Goldbach Audience added: “Retail media exemplifies the rapid transformation of the entire digital advertising landscape and the increasing expectations of many retailers, online merchants, and our advertising clients. In addition to innovative inventory partnerships, retail media above all means the secure and effective use of data for more efficient campaigns.
GoWit is an ideal partner for us, with international experience across a wide range of retail categories and robust, flexible technology that meets the needs of the Swiss market. The collaboration over the past few months has highlighted our shared vision and the significant market potential in Switzerland.”
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