LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of their ads with their competitors’ using an AI-powered creative testing tool launched by DAIVID.

The global creative data provider has upgraded its Creative Data Feed API to enable brands, agencies and influencers to benchmark the emotional responses, attention levels and brand impact of their ads against their rivals’ campaigns in real time – even content posted on so-called ‘walled garden’ platforms.

Trained using tens of millions of human responses to ads, DAIVID’s AI models use a predictive algorithm that lets advertisers know within seconds the emotional and business impact of a video or image – enabling marketers to measure the effectiveness of their ad campaigns at scale. 

Users simply upload competitor content sourced from Instagram, Facebook, or TikTok ad libraries, or publicly available videos on YouTube, to quickly find out how their ads stack up within their sector. 

Insights include:

• Attention: How much attention an ad will attract from the first second to the last;
• Emotions: The number of viewers likely to feel a strong emotional connection – both positive and negative – measured across 39 distinct emotions;
• Brand Recall: The percentage of viewers likely to correctly remember the brand featured in the ad;
• Next Steps: The percentage of viewers likely to take action after watching, including buying the product/ service, sharing the video, recommending or searching for the brand;
• Overall Effectiveness: An aggregate score (out of 10) based on predicted attention, intensity of positive emotions and brand recall.

Ian Forrester, CEO and founder of DAIVID, said: “Understanding how your ads perform compared to competitors is crucial in today’s fast-paced digital landscape. With DAIVID’s Creative Data API, brands and agencies can now quickly unlock the emotional and business impact of every campaign – even those hidden behind walled gardens. 

“Our tool gives marketers real-time, actionable insights so they can make smarter creative decisions and stay ahead in a crowded market.”

Results also include a moment-by-moment analysis for each ad, showing where metrics spike or drop, enabling advertisers to pinpoint exactly what’s working and what’s not. 

All insights are available in real time, downloadable as visuals or CSV files, or shareable via a client-ready dashboard link.

DAIVID’s human-trained AI models combine facial coding, eye tracking, and survey data with computer vision and audio analysis APIs. Clients include Nike, Snapchat and EssenceMediacom.

To find out more about DAIVID’s Creative Data Feed, click here.