Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory
by on 15th Sep 2025 in News
Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform.
Nippon TV reaches more than 100 million monthly active users (MAU) each month through a wide range of popular entertainment, news, sports, and drama programming. By aligning its broadcast inventory with PubMatic’s global programmatic expertise, Nippon TV is making premium Japanese TV content accessible to advertisers around the world in real time, with advanced audience targeting, reporting, and optimisation capabilities.
The collaboration underscores a major shift in how broadcast television can be planned and bought. Through the partnership with Sugree, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, enabling campaigns that combine the scale and brand safety of linear TV with the efficiency and flexibility of digital media.
Mr. Naohiko Arai, director and managing executive officer of Nippon TV, said: "We are committed to transforming television advertising in Japan by combining our unrivaled reach with advanced technology. Partnering with PubMatic, a company known for transparency, safety, and innovation, allows us to connect global advertisers with Nippon TV audiences in a way that maximises the value of television as a media platform."
Ken Aihara, country manager, Japan at PubMatic, added: "This partnership marks a significant step forward for programmatic TV in Japan. By bringing together Nippon TV’s scale with PubMatic’s global expertise, we’re making premium Japanese broadcast inventory more accessible than ever to international advertisers."
The new offering has already been welcomed by agencies. Angus Maclaine, CEO of Fundamental Group, an award-winning agency serving financial institutions and education providers worldwide, commented: "Delivering personalised, high-impact campaigns requires advanced automation and optimisation. PubMatic’s partnership with Nippon TV enables advertisers to harness data-driven delivery and campaign optimisation at scale, bringing new opportunities to linear TV."
Japan is one of the world’s largest and most influential advertising markets. This partnership opens new opportunities for global advertisers to reach Japanese audiences at scale, while underscoring the growing role of programmatic in redefining television advertising worldwide.
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