This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent’s profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.

ITV is rewriting the rules of broadcast advertising with Live Addressable +, unveiled at its Palooza event. For the first time, advertisers can target audiences on ITV’s linear TV channels with precision. And while ITV sharpens its targeting game, it’s also stepping into the social spotlight by joining TikTok’s Pulse Premiere, giving brands prime placement alongside trending content.

As broadcasters innovate, tech giants aren’t sitting still. Microsoft is making its behavioral analytics tool, Clarity, a non-negotiable for publishers using Microsoft Advertising. They must implement the tool in order to remain eligible for paid impressions and clicks.

The audio space is buzzing as TikTok and iHeartMedia are launching the TikTok Podcast Network, featuring up to 25 creator-led shows. Netflix is also reportedly eyeing original video podcasts, redesigning its app to make discovery seamless. 

In e-commerce, Amazon  has rolled out Amazon Bazaar, a standalone app aimed at budget-conscious shoppers across Asia, Africa, and Latin America. The app signals Amazon’s intent to capture price-sensitive segments in high-growth regions.

But as tech expands, so do concerns. OpenAI has published a policy blueprint urging lawmakers to set safety standards for teens interacting with AI platforms. The move follows mounting scrutiny and litigation tied to chatbot-related harm.

And speaking of responsibility, Europe is recalibrating its approach. The European Commission is preparing to ease enforcement of its landmark AI Act after pressure from major tech firms and the US government. A draft proposal, expected November 19 and will delay key provisions.