Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

One of the most-anticipated events of the year, the Wires Awards celebrates the very best of ad tech and the media industry.

From creativity and innovation to data and measurement, we recognised those who made significant contributions and left their mark on the industry.

Our expert judges cast their eyes over the best work of the last year, and at a sold-out ceremony at One Marylebone last night, we announced the winners. 

Congratulations to those who walked away with a coveted trophy or a commendation, and a massive thanks to the judges, venue staff, and entertainment who made the night so special once again.

The Wires 2025 winners

Best Ad Ops Team

Telegraph Media Group

Best Client Services Team

GumGum London

Best Commerce Media Campaign

MiQ, Dr Squatch & Goodstuff

Best Digital Campaign

Space & Time and WOLF 1834

Best Marketing Technology Solution

Smartly 

Best Multichannel Strategy

EssenceMediacom & Uber Eats

Best New Product or Service: Buy Side

DanAds & Tripadvisor Ad Express

Best New Product or Service: Sell Side
Kevel, iFood, Edmunds, PayPal, Dollar General (DG Media Network) & Lyft

Best Partnership
Digiseg, MAD & Wisebrand

Best Regional Campaign - AMERICAS
GumGum Inc & LA Tourism

Best Regional Campaign - APAC
EssenceMediacom & Uber Eats

Best Regional Campaign - EMEA
Space & Time & Funko Europe

Best Sustainable Advertising Solution
Equativ and Horizon Media

Best Use of AI
Zefr

Best Use of CTV Technology
LG Ad Solutions & Disney

Best Use of Data
Vistar Media, Haleon Otrivine & Publicis

Best Use of Data & Creativity
Clinch, Sprite, EssenceMediacom, Ogilvy Hong Kong & WPP StudioX 

Best Use of Digital Audio Technology
amp GmbH & Vodafone

Best Use of Digital Out-Of-Home Technology
VIOOH, Hearts & Science Australia, JCDecaux Australia, HSBC Australia & Vistar Media

Best Use of Measurement
H&M, Publicis & Meta

Best Video Campaign
Brand & Deliver and Qualcomm

Ad Tech Rising Star

1. Kamran Vahabi, Publisher Development Director, EMEA/APAC, GumGum
2. Charlotte Coape-Arnold, Senior Director, Business Development, The Trade Desk
3. Chris Clubb, Sales Manager, Channel Factory

Ad Tech Personality of the Year

Fi Salmon, Managing Director, Mantis