• RevOps Barometer H1 2022: What the Industry is Saying

    Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

  • Teads Reports Fiscal Year 2021 Financial Results

    Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing a growth of 25% year-over-year Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate [...]

  • RTB House Listed as One of FT1000’s Fastest-Growing Companies in Europe for the Fifth Year Running

    The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the cookieless future. The continued development of RTB House’s cutting-edge technology has [...]

  • OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

    Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

  • EQUMEDIA partners with Silverbullet’s 4D Context Outcomes Engine to Step Toward the Cookieless Future

    EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]

  • ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV

    ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]

  • The Role of Madtech Middleware as an Enabler in the APAC Region

    Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

  • LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

    LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

  • Seedtag Achieves IAB Gold Standard 2.0 Certification

    Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Designated by the Internet Advertising Bureau (IAB UK), the gold standard [...]

  • Yahoo Launches ID-Less Audience Solution for Web

    Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]