Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]
Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]
Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more [...]
Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space.
Bollaci also talks [...]
Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. [...]
It’s fair to say that the digital sector is one of the few industries that are faring pretty well despite the current tough economic times. And where you find an industry enjoying 27.5% year on year growth, you’ll almost [...]
Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]
Nerissa MacDonald, Director of Trading, EMEA at MediaMind gives her overview on last week's ATS Paris event.
Last week saw the inaugural launch of ATS Paris, a first of its kind for the French market. With an attendance of [...]
Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]
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