I've been trying to figure out the German display market for some time. It's ridiculously confusing. If you were to draw up a Kawaja eco-system map for Germany everyone would occupy the same two or three squares because [...]

Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising in the French media mix and why ad trading is an essential offering. Are French brand advertisers and marketers more [...]