UK

  • Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

    If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for thinking that we are living through rather dark times. The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. The shock had knock-on effects in all areas of the economy, particularly for those businesses that relied on a strong pound for keeping the [...]

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  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.

    Duopoly driving ad tech funding decline?

    According to data collated for the Financial Times by CBInsights and published in a recent article on ft.com about the California giants dominating the ad-serving market, 2016 will end [...]

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  • Would Isambard Kingdom Brunel Have Built Programmatic Pipes This Way?

    The great Victorian engineer designed much of the UK’s underlying connective infrastructure: dockyards, the Great Western Railway, suspension bridges, and innovations like tunnels beneath rivers. It was the GWR, Brunel’s greatest achievement, that connected Plymouth to London by rail. But, writes Paul Wright (pictured below), CEO, iotec, we seem to have forgotten that the track also runs in the other direction.

    In the modern world of advertising, all roads lead to the capital. Agencies, brands, publishers, and [...]

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  • Is it Make or Break Time for UK Publishers?

    The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media Association (NMA), have recently asked the government to help in the matter stating“The value chain of digital news has become wildly out of step with the contribution that each player makes and this is not sustainable.” As [...]

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  • Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report

    Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time.

    In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half growth rate for two years. Mobile itself saw a 56.1% increase in the first half of 2016, meaning £0.36 of every £1 spent [...]

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  • EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO. 

    EU Proposes that Google/Facebook Pay Publishers

    The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which would strengthen news publishers at [...]

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  • The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding. 

    The Trade Desk goes public

    Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]

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  • Non-compliance Is Not an Option: Important Things to Know About the GDPR

    By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation (GDPR) and how its implementation will affect businesses globally. Those who think the ruling doesn’t apply to them should probably think again. Todd Ruback (pictured below), chief privacy officer, Ghostery takes ExchangeWire back to basics and tells businesses they must not panic, but they must understand how the law applies to them and prepare accordingly.

    The important [...]

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  • Spotify Sells Audio Ads Programmatically; Google AMP for Ads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.

    Spotify takes programmatic audio global

    Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad [...]

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  • UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers

    The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad tech industry and shares his tips for success, drawing upon [...]

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