• APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also fuelling ad spend growth; Alibaba offers ad tools to target Chinese consumers; comScore unveils China mobile consumer panel; and Executive appointments at Dentsu, Grapeshot, and AdAsia.

    APAC leads global ad spend growth

    Ad spend in Asia-Pacific is projected to climb USD$30bn (£23.49bn) [...]

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  • Break Out of the Walled Garden

    One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, your advertising performance depends on you broadening your horizons.

    Despite Google’s dominance of the desktop web, users still spend a relatively small percentage of their web browsing time on Google-owned websites.

    Compare that with the mobile web, and [...]

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  • Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB AU tout CEASA data on ad spend; Handbook to guide marketers on data strategy; Dentsu aim to boost data capabilities with Accordant; Executive appointments at media agencies; and Tune Group & Emirates marketers join WFA committee.

    Baidu among top 5 global [...]

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  • The Race Isn’t Over for Twitter

    Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers.

    Twitter was the second of the current four major social networks to be [...]

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  • Is Facebook Really 'Connecting the World'?

    Facebook’s mission (quoted on the company’s Facebook page) is: “To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

    Connecting the world

    Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. Our business did well in [...]

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  • Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out Indonesian agency group; Taptica eye Japan growth via partnership; Columbus head to Malaysia; and Kargo roll into Sydney.

    Facebook test Messenger ads in TH & AU

    The social media juggernaut are planning to run tests in Thailand and Australia that will enable [...]

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  • Experts Predict How the Advertising Industry Infrastructure will Change in 2017

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on how the infrastructure of the industry will begin to [...]

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  • Traditional APAC Publishers Have No Choice But Go Programmatic

    Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business.

    The region still lacked quality inventory, with publishers here falling behind in leveraging programmatic, said Adform chief revenue officer Jay Stevens.

    While every major publisher in the UK had been advancing with programmatic as a channel, Asia-Pacific publishers had been more reserved with the way they [...]

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  • Now & Next: Content Sharing Platforms

    Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. The popularity of content sharing platforms means brands must have a strong presence on each of them. This edition of ExchangeWire’s Now & Next feature examines what brands must do to strengthen engagement on content sharing platforms, how strategies must [...]

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  • Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul. 

    Facebook update on metrics and reporting

    Criticism on Facebook’s lack of transparency has prompted the company to [...]

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