In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; Google sees its ad demand stabilise, sparking a spike in stock value; News Corp Australia partners with Flybuys to share first-party data; and Microsoft is rumoured to be looking to invest in Paytm. AA/WARC report forecasts ad spend to fall to [...]

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Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade organisations around the world. The study evaluates the likelihood of 15 different scenarios occurring over the next decade and assesses the implications of each for the future of advertising. Each scenario tested explores the influence of a key dynamic or [...]

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Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation’s new CIIM metric. 1. What are the main objectives for the introduction of the CIIM metric? CIIM intends to prove the value of multicultural and inclusive advertising from a subjective conversation to an objective, empirical fact, demonstrating that culture enhances consumer connections while adding substantial incremental [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe. DoubleVerify acquires Ad-Juster DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to [...]

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Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the ad, how many people have clicked it, and how many people have bought a product after clicking the ad. However, this approach has somewhat led to the neglect of brand-building efforts, and the quality of interaction with brands beyond the simple click. In the post-GDPR landscape, this could leave many in the media landscape rather short-changed. In this exclusive article for [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and social media overtakes print to become the third-largest advertising channel. Adjust to expand APAC presence with USD$227m (£184m) investment Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, has secured USD$227m (£184m) in funding to fuel its expansion into new [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels to marketing campaigns; Broadsign partners with Place Exchange; AOP announces partnership with Fenestra; and sixty percent of UK smart speaker owners have made a purchase by voice over the past 12 months. The Ozone Project partners with ADmantX ADmantX, a data provider [...]

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Consider the terms ‘fraud’, and ‘waste’. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as programmatic, with a multitude of nodes interlinking at various touchpoints, small amounts of wastage can build into as serious a problem as fraud, if not more so. Writing exclusively for ExchangeWire, Nikao Yang (pictured below), chief operating officer of Lucidity, covers [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s Blockgraph outlines new path for building the future of data-driven TV; Sublime announces acquisition of global measurement company Adledge; and IAS builds first-ever connected TV verification solution directly with leading video publishers including NBCUniversal and CBS Interactive. Stack makes its ad [...]

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