Measurement

  • APAC Marketers Need to Get Measurement Right First

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  • What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform

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  • European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

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  • APAC Marketers Should Use Same Metrics to Compare Retargeting Results

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  • India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • 'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla

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  • BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

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  • China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

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  • India Needs Standardised Metrics for Digital

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