Measurement

  • APAC Agencies Call for More Transparency & Collaboration

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  • Data to Take APAC Centrestage in 2018

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  • AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

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  • Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

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  • China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

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  • Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve

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  • Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

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  • APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

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