Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]

In today’s ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio   Amazon hit with [...]

These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok’s US partner, but it’s revealed that it won’t be given the app’s original [...]

In today’s ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns’ effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than [...]

Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of challenges ahead for the ad industry. The IPA Bellwether report for Q2 2020 makes this clear, particularly with the notable [...]

Times are changing for digital advertising – after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; [...]

Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade [...]

Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation’s new CIIM metric. 1. What [...]