I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the UK digital scene. There was a lot of interesting discussion about the state of online advertising and how shrinking [...]

In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the fundamental difference between display and graphical advertising. Edwards argues that “graphical advertising” has no context, and is invariably served up to [...]

In a never-ending avalanche of bad news regarding ad revenue from leading online content providers, it was great to see one company recently bucking the trend. Gawker Media has stated that their revenues are up 10% over the same [...]

OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is used by more than 35,000 total publishers who serve ads across more than 150,000 websites. According to the company [...]

The role of the online sales person will change dramtically in the coming years according to Adexchanger.com. Tomorrow's publisher sales team will be made up of two very distinct roles: the "ad trader" and the "direct seller". The AdExchanger blog, which [...]