If marketers could equate the single customer view to a number, it would be 42: the answer to life, the universe, and everything, writes Lindsay McEwan (pictured below), VP and managing director, EMEA at Tealium, exclusively for ExchangeWire. Since the dawn of digital, achieving unified customer understanding has been the primary industry obsession; but as only 20% of marketers have done so, it seems this is a mission that will never be completed.
Or is it?
While the cry [...]
GDPR – an abbreviation that, depending on the marketer, gets hearts racing or eyes rolling when heard. This is because marketers generally fall into two camps, those who fear GDPR will destroy their way of life (hence the quickened heartbeat) or those who think it’ll be a damp squib, similar to the much heralded, but ultimately inconsequential, cookie law, writes Julian Saunders, founder of data management and GDPR-compliance solution PORT. Here, Saunders discusses how GDPR is great news for marketers.
Luckily, both [...]
Tick – tock… Time is running out to get ready for the GDPR. The regulations are going to affect all companies, whether they store customer data or not. In this Q&A with ExchangeWire, Jennifer Roubaud (pictured below), VP UK/Ireland, Dataiku, shares her view on how companies can prepare for the new era of data transparency, and makes recommendations on data structure and access.ExchangeWire: How should companies structure their data to meet the demands of GDPR?
Jennifer Roubaud: With GDPR, companies will [...]
While the EU’s General Data Protection Regulation (GDPR) and its ‘baby sister’, the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look a whole lot different come 25 May, 2018. Even though most of the articles contained in both regulations are troubling for the online advertising industry, there’s one section of the GDPR that’s especially worrying – the one about user [...]
Have you heard of the term ‘unstructured data’? If you’re currently in the throes of preparing your company for the looming General Data Protection Regulation (GDPR), then it’s probably a term you should become familiar with, as it applies to more than you may think. Des McHugh, information governance consultant, ZL Technologies (Ireland), outlines for ExchangeWire exactly what it is and how it must be handled to ensure GDPR-compliance.ExchangeWire: What is ‘unstructured data’?
Des McHugh: In formal terms, unstructured data refers to [...]
GDPR-Compliance Is an Opportunity for Data Usage: Q&A with Themer Abourayan, Product Director, Platform161
It may look like an inconvenience, having to prepare for GDPR, yet apart from the threats connected with the implementation of new regulation, there are also opportunities. In this Q&A, Themer Abourayan (pictured below), product director, Platform161, talks about the impact of the GDPR on advertisers and media agencies.What are the biggest opportunities & threats around GDPR?
The European General Data Protection Regulation (GDPR) will come into effect on May 25, 2018. And it will have a huge impact on the [...]
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilises online identifiers’ such as cookies, email address, IP addresses, etc., that are considered personal data under GDPR. And while most will view GDPR as an EU-only issue, it will have a widespread impact on all of marketing and ad tech [...]
For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content.
This year, it all starts in London on Monday, 11 September, with the world’s most-respected and longest-running programmatic event, ATS London, now in its ninth year and almost sold out!
Next comes dmexco, the biggest ad tech exhibition in the world. This two-day extravaganza takes place in Cologne and is described by [...]
For those wondering how Brexit would affect the UK’s adoption of the upcoming General Data Protection Regulation (GDPR), here’s your answer: it won’t. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the GDPR, which comes into force in May 2018, when the UK will still officially be an EU member.
The GDPR comprises a host of consumer-focused data protection laws, which the DPB is designed to emulate. The introduction of the [...]
It’s now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects of the wide-reaching privacy protection regulation still seem to be shrouded in mist for the members of the ad tech and martech industry on both sides of the Atlantic. In this piece, Julia Shullman (pictured below), senior director, deputy general counsel of commercial and privacy, AppNexus, summarises five steps to be taken by companies to get ready for GDPR.
The General [...]