• FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban

    In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]

  • Apple's "Private Relay" to Prevent Fingerprinting; Microsoft to Retire Internet Explorer

    In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

  • Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel

    In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]

  • Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?

    In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]

  • EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0

    In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]

  • How 2020 is Reshaping Social Media

    If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

  • DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

    In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

  • SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

    In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

  • US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads

    In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

  • Senators Ask FCC to Reconsider Facebook Ruling; Zynn App Pulled, Content Theft Suspected

    In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]