2019 has long promised to be a bumper year for IPOs, with Lyft going public earlier in the year (28 March), reportedly due to be followed by companies such as Zoom, Slack, Global Switch, and the much-hyped Uber. One IPO, which is of particular interest to advertisers, is the upcoming flotation of social media platform Pinterest on the New York Stock Exchange (NYSE). In terms of the financials, even before launching there has been a shift in the initial price, with [...]

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DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner at The Programmatic Advisory, in this piece exclusive to ExchangeWire. Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]

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The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data democracy and recognising the value the gamers bring to the gaming industry. Speaking exclusively with TheGamingEconomy, Wilson explains that there is a goldmine of quantitive and qualitative data and insight on the gaming industry to be found within these online [...]

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Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled their 24/7 live streaming service, coined ‘TicToc’, which was pitched as a the “first and only global news network built for Twitter”. Expanded to include Asia last month, the platform now would feature content, including video, localised for regional markets. The service [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent’s 2017 Earnings; Singapore Advertiser Group Offers Programmatic Guide; and China Millennials Most Receptive to Short Video Ads. Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors Indonesia, South Korea, and the Philippines are amongst the world’s 10 biggest contributors of new ad [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and ClearChannel & Posterscope Integrate. Video Viewing Dominated by Mobile According to eMarketer’s first mobile digital video forecast, 2.38 billion people will watch streamed or downloaded video content in 2018. More than three-quarters (78.4%) of the total views are accessed via mobile devices, the report [...]

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What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and CEO and a mobile gaming and advertising industry veteran, discusses why DSPs are adding to their programmatic offerings with social buying and how robust social data sheds light on the possibilities increased programmatic audience data can offer. Demand Side Platforms, or DSPs, rely on behavioural data to know more about consumers so that they can improve their targeting. Social platforms [...]

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UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key findings from the report indicate: – Total UK ad spend over the first nine months of 2017 was 3.5% (£551m) higher than the previous year. – The preliminary [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with &c in China; AdAsia forms parent company AnyMind; and China social ads grow 53.7%. APAC Ad Spend to Climb 4.2% in 2018 Ad spend in Asia-Pacific is expected to grow 4.2% this year, or by USD$8.1bn (£5.9bn), which is up slightly from [...]

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