Social Media
Marketing Analytics Firm Snaps Up Japanese Influencer Platform; 'Smart' Billboard Lights Up in AU
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth. Marketing analytics firm snaps up Japanese influencer platform Ginzamarkets has unveiled [...]
Now & Next: Mobile Gaming
Think you might be obsessed with gaming on your mobile? You’re not alone. – In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day – By 2020, it is predicted that 77% of the American mobile population will be mobile gamers – This year, in India, 43% of smartphone users will download a new game on a weekly basis, with 16% downloading one daily. Whether it’s Angry Birds, Clash of Clans, or [...]
Online Video Spend Overtakes Banner Ads for First Time
Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first time ever. In the first half of 2017, advertisers spent £699m (USD$921m) on [...]
Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper ads most trustworthy; O&M eyes ‘exciting’ Shenzhen; Dentsu snaps up Little Giant; and Booze & beauty amongst brands losing relevance in Singapore. Connected TV tunes up video inventory in AU Connected TV has grown rapidly to account for up to 35% of a [...]
TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook. TV ads have diminishing influence in AU TV [...]
Snap's Q2 Earnings Report Fails to Meet Expectations
Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of 174.61 million (FactSet). Furthermore, the social media prodigy fell further behind revenue estimates reporting USD$181.7m (£140.0m) in revenue compared to USD$186.2m (£143.5m) (Thomson Reuters). Since the IPO, shares have been under pressure, falling nearly 41% over the past three months, in part [...]
APAC Driving Mobile Usage; Digital Pay Gap
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: APAC driving mobile usage; Digital pay gap; and a third of the population on social. APAC driving mobile usage Global mobile device usage is expected to reach more than 5.5 billion users by 2022, according to Forrester Data.Powered by rising mobile adoption in Asia Pacific and Africa, mobile penetration is [...]
The New ROI: Return on Influence
Brands are fast discovering the power and opportunity of influencer marketing. They’re realising that they can boost online visibility and acquire customers for a fraction of the cost of traditional approaches like radio, print, and TV, while achieving longer-lasting impact and stickiness. Many experts predict that influencer marketing is the future of marketing. Yet there is still a lot of speculation about what’s in store for this burgeoning industry, writes Victor Ricci, founder and CEO, Trend Pie, exclusively for [...]
Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella, AppLift
With global ad revenue wasted on fraudulent traffic reaching into double-figure billions in 2017, ad fraud remains an issue in the programmatic industry. Tim Koschella (pictured below), CEO and co-founder of AppLift, speaks to ExchangeWire about aligning with advertisers’ needs and combining forces within the industry as a whole to protect the reputation of ad tech. ExchangeWire: AppLift started in 2012, focusing on the gaming sector. What made you decide to expand beyond that particular sector? Tim Koschella: The mobile landscape is ever-evolving. When [...]
Ad Networks That Compete on Price Won't Last in China
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship. Richard O’Connell, general manager of MobAir’s China operations, observes that some ad networks in the country have been willing to lose money on deals in a bid to win big deals and reflect a positive showing for investors. However, with investor capital drying up, networks that have depended primarily on a price strategy [...]
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