Vungle Expands Advertiser Offering; Premium Video Growing Stronger
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies maximise ROI on digital campaigns; RevLifter raises £2.3m in seed round; and campaign overexposure has negative impact on branding performance. Vungle expands advertiser offering Following its agreement to be acquired by Blackstone earlier in the month, Vungle, a performance marketing platform, has [...]
Near Raises USD$100m (£80.1m); Majority of Marketers Want to Spend More on Programmatic Audio
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of marketers want to spend more on programmatic audio; and Peach launches new product to clients. Near raises USD$100m (£80.1m) to fuel expansion Near, a platform that uses AI to make real-world data actionable, announced that it has raised USD$100m (£80.1m) in a [...]
Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]
DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline in Q1; RhythmOne launches its programmatic platform in Europe; Channel Factory expands across Nordics, Poland and UK; and Contentsquare acquires Clicktale. DAX publishes annual ‘The Rise of Digital Audio Advertising’ report DAX, the digital audio exchange created by Global, has today released [...]
The US and European Video Markets: Q&A with Stephane Coruble, RTL AdConnect
Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of broadcaster landscape, publishers, and languages, making it challenging for brands used to the more homogenised US environment. To address this challenge, RTL AdConnect has expanded its operations within the US by opening a new office in Los Angeles. In this Q&A [...]
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019. Taptica International rebrand reflects video [...]
Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution for programmatic video; GroupM updates 2019 worldwide advertising forecast; TripleLift announces partnership with major New Zealand publisher consortium; and DoubleVerify global study: Brand safety incidents on mobile apps increase three-fold, as ad budgets shift to mobile. Triton Digital announces acquisition of [...]
Digital Video & Connected TV: Q&A with Chris Bennett, Pixability
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage. ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is [...]
ID5 Publishes The State of Digital Identity; Triton Digital Integrates a2x with TouchPoint DSP and AdPerform DSP
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The State of Digital Identity; Triton Digital integrates a2x with TouchPoint DSP and AdPerform DSP; Prebid.org adopts The Trade Desk’s unified ID solution in header bidding wrapper; Tremor Video DSP expands premium supply formats with outstream and digital out-of-home video; and S4M launches new Multi-Store DCO ad format based on user’s live location. ID5 publishes The State [...]
GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]
