ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing mobile ad formats; and AI-powered Predictive Tech is Essential.Smartphones twice as popular as PCs for going online
Twice as many adults use the internet on a smartphone than do on a desktop, as smartphones become the most popular device for [...]
Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series.
Watching video online has long become part of the daily routine of internet users in China, a market in which 75% of internet users – a population of 548 million – are consumers of online videos.Video as the channel of choice
Understandably, video is now [...]
In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video’s DSP in its new home within Taptica, ExchangeWire speaks with Lauren Wiener, CEO of Tremor Video DSP, a Taptica company, about the acquisition and the future focus of the demand-side business.ExchangeWire: Was there a challenge of conflict of interest with [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.Video fuels China digital ad spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to Indonesia; Maxus becomes Essence in Korea; and Social impacts SEA trust in financial brands.AU online ads hit £4.64bn
Online ad spend in Australia has climbed 11.7% year-on-year to reach AUD$7.6bn (£4.64bn) in fiscal 2017, ended June 30.
The “robust double-digit growth” helped [...]
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers.
This approach helped power AirAsia’s campaigns, according to Kuo Chia-Fang, Oath’s Asia-Pacific media solutions senior director. The low-cost airline worked with Yahoo last year to roll out a campaign that aimed to create awareness of its flight network, frequencies, and ancillary services such as in-flight meal, hot seats, and baggage. It also wanted [...]
Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was the market of choice to base the company’s European operations.
The news comes off the back of the recent launch of Cedato’s Tech Stack for Publishers, which is a repackaging of its product offering to make it more friendly [...]
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy.
With in-app purchases growing at a much slower pace, developers were looking to ads as a way to sustain their apps, according to Jayesh Easwaramony, InMobi’s senior vice president and managing director for Asia-Pacific, Middle East, and Africa (APMEA). In addition, videos offered attractive returns per ad unit and [...]
This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video on their platforms. ExchangeWire asks experts to weigh in on whether this was the right move that will force Google and Facebook to step in line.
IPA director general Paul Bainsfair issued the letter to the digital duopoly, outlining three urgent action points required to ensure global standards in ad verification and video measurement.
The IPA is requesting [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook.TV ads have diminishing influence in AU