App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter's struggle to monetise their app points to a wider [...]

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of the user base. The 'State of Mobile Acquisition' report uncovered activities of high-value users within apps, which are users who have [...]