demand side

  • Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations

    Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC Advertising and a decade at Microsoft prior to that. In an interesting move, Bowman has hung up his publisher hat, with his recent appointment as CEO of the newly founded demand-side platform, Intelligent Optimisations (IO). Here, Bowman speaks exclusively to ExchangeWire about his new role, his new company, and the direction this new market entrant is heading.

    ExchangeWire: You spent eight years [...]

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