Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as programmatic budgets boom, so do the opportunities for fraudsters to take advantage. In 2016, fraud and viewability concerns ranked as the biggest barriers facing programmatic adoption. This edition of ExchangeWire’s Now & Next takes a closer look at what needs to be done to stop an industry which is emerging as one of the biggest organised crime enterprises [...]
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of ad fraud, how it needs to be tackled as an industry, and the steps that the video ad tech platform have put in place to reduce the impact of fraud for their business.
Ad fraud can mean all things to all [...]
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is it and what is being done to tackle it? Ilkka Lassila (pictured below), CTO, Widespace, tells ExchangeWire what his take is on the growing problem.
ExchangeWire: When we talk about mobile ad fraud, what are we referring to specifically?
Ilkka Lassila: Although a majority of criminal activity occurs on larger devices, the phrase “wait five minutes and it’s all mobile” is one that’s becoming more [...]