Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory [...]

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]

The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as demand outstrips supply, is the subject of pricing being ignored and are new opportunities being missed? Adam Boast (pictured below), [...]

With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day. Here, ahead of his opening keynote at ATS Paris about [...]

Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire [...]

Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them [...]

Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens [...]