performance based campaigns
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn’t be viewed so parochially as branding or performance; but, instead, that we have the capabilities to be able to achieve both.
As programmatic media buying has made the concept of serving the ‘right ad, to the right person, at the right time’ more possible than ever, creative [...]
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee Jogia, director of display at Rakuten Marketing explains how to target the right audience, how to measure and reward all media touchpoints in consumers’ path-to-purchase and why performance should drive investment.
One marketer might believe in clicks as the optimum [...]
TagsAttributionAudience Buyingaudience targetingBrandDatadata driven displayData Management PlatformDisplaydisplay advertisingMarketing TechnologyMobilemobile advertisingperformance based campaignsPerformance Marketing
Vizury's Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace
Vizury’s Chetan Kulkarni, Co-founder & CEO, talks about the company’s Visitor Relationship Management platform and re-targeting proposition across the APAC region.
Can you give an overview of Vizury’s re-targeting proposition?
We fundamentally believe that retargeting should be conceptualized and executed, in line with Customer Relationship Management(CRM). And this philosophy guides our re-targeting proposition, VRM. VRM stands for Visitor Relationship Management. We fundamentally look at every visitor to the advertiser’s online destinations(we are focused on their website now, but there can be multiple [...]
TagsAPACBehavioural TargetingChetan KulkarnichinaDatadata privacyDisplaydynamic creative optimizationEuropeExchange Newsindiajapankoreanon - PIIoptimizationperformance based campaignsre-targetingRTBSemantic TargetingSSPUSvistor relationship managementvizury